Understand the situation
Business goal, audience, offer, current experience, constraints, useful evidence, and the decision the project needs to unlock.
Decision outputShared brief and priority map
Process
The process keeps business decisions, customer experience, implementation, and launch quality connected. Every stage produces something concrete to review.
Talk through your starting pointBusiness goal, audience, offer, current experience, constraints, useful evidence, and the decision the project needs to unlock.
Decision outputShared brief and priority map
Information architecture, customer journeys, technical direction, content needs, measurement, and the smallest useful first scope.
Decision outputApproved delivery direction
Wireframes, visual direction, prototypes, content structure, or system maps depending on what must be validated first.
Decision outputReviewable working model
Responsive implementation, CMS or commerce setup, integrations, automation, content, and quality checks around the priority journeys.
Decision outputWorking release candidate
Devices, browsers, forms, analytics, accessibility, performance, search basics, hosting, security, and operational handover.
Decision outputLaunch readiness record
Controlled launch, monitoring, fixes, reporting, and a prioritised improvement loop based on evidence instead of assumption.
Decision outputLive system and next plan
Shared responsibility
Before release
A release only counts when the priority journeys work, the operational details are ready, and the team knows what happens next.